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What is ‘factor 4’?

What is ‘factor 4’?
An ideology suggested by Amory B. Lovins and others. Aims to increase productivity of resources by 4 times by doubling wealth and halving resource use. This eventually leads to the recovery of balance between wealth and our environment.

-What is ‘factor 4’?
　Doubling Wealth, Halving Resource Use

-How have we been wasting our resources?
　99% of resources used are being wasted

-Are molding factories that wasteful in use of resources?
　The high temperature in molding factories is the evidence of wastage

-What does Matsui aim to achieve?
　‘factor 4’ in molding factories

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